Digital Marketing For 2024: 5 Things To Know
1. Cisco:
In 2023, online video accounted for 54% of all internet traffic globally (Cisco).
With Tiktok optimizing its platform for SEO, and for eCommerce sales competing with the likes of YouTube and Amazon- it is no surprise that videos accounted for over 50% of internet traffic in 2023.
Plans & Advisory
In a nutshell, your marketing efforts or plans should include videos (or video marketing) on platforms like Tiktok, YouTube, Facebook or Linkedin in 2024-
Or else, you may be leaving a lot of money on the table
2. Statista
63% of global web traffic now comes from mobile devices.
With Google Search Console announcing the removal of the mobile-responsiveness test in its tool, it’s obvious that many websites and business owners already understand and are using the mobile-first approach for building a web/online presence.
Plans & Advisory
Ensure your website and marketing materials are mobile-friendly and optimised for on-the-go consumption.
3. eMarketer
Global social commerce sales are expected to reach $894 billion by 2025 (eMarketer).
TikTok Shop
Estimated at $40 billion in 2023, up from $20 billion in 2022 (by Bloomberg), Tiktok Shop’s top markets in China, Southeast Asia, and the United States are the primary drivers of its social e-commerce revenue.
The primary drivers of sale on the platform include its live commerce, influencer marketing, and tendency for viral trends.
YouTube Shop
Estimated at $5 billion in 2023, with a significant increase expected in 2024,
YouTube Shop has its integration with Shopify and other e-commerce platforms, as well as creator partnerships and growing adoption of shoppable video features as the primary drivers of its expansion.
Plans & Advisory
Focus on creating engaging video content, and viral content that showcases your products and your brand personality.
4. HypeAuditor
A recent study by HypeAuditor found that AI influencers can generate higher engagement rates than human influencers.
With the Global AI influencer market expected to reach $15 billion by 2030 (Juniper Research), the rise of AI influencers is indicating the beginning of a major shift in the influencer marketing landscape.
63% of marketers already have plans to use AI in their influencer marketing campaigns in 2024 according to Influencer Marketing Hub
This is because AI influencers can be programmed to respond to comments and messages in real time, creating a more personalized experience for followers.
Plans & Advisory
Consider incorporating AI influencers into your influencer marketing mix.
While they may not replace human influencers entirely,
AI influencers can offer a unique and effective way to reach new audiences and build brand awareness.
This I learnt from participating in a program by Neil Patel,
5. Sprout Social
A 2023 Sprout Social study found that 54% of consumers use social media to research products before making a purchase.
This trend is driven by the rise of visual content, user reviews, and influencer recommendations on platforms like Instagram, TikTok, and YouTube.
Plans & Advisory
Brands need to adapt their strategies to include social search optimization.
This means you need to start using relevant keywords in social media posts, descriptions, and hashtags to ensure your products and services are discoverable.
Building a strong social media presence is also now more important than ever.
You must prioritize creating engaging content that showcases your brand personality and resonates with your target audience.
Conclusion
The key takeaway is clear: adapting to these digital trends and integrating them into your marketing strategies is not just beneficial but imperative for success in the evolving digital landscape of 2024 and beyond.
Failure to do so may result in missed opportunities and leaving substantial revenue on the table.
You might find this interesting
References: