Steal This Copywriting Formula I Invented

When I first started copywriting- one of my greatest challenges was writing copy that pulled sales

So in this short post, if you read it to the end I’m going to show you my secret formulae for writing COPY that pulls sales

And, You’ll be shocked to find out how easy it is!!!!

My Earliest Discovery

One of the truths I quickly came across when I first started copywriting

Is that people only respond when the copy targets their emotion

Not logic!

And as someone who was into sciences, you can imagine my surprise and the amount of discomfort that brought me.

I have always thought about science and everything else logically

Until I started learning the social sciences of purchasing

and the psychology or thought process behind sales and markets

Anyway, let’s not dive too deep into that.

Let’s go straight into my formula

My Formula For Embedding Emotion Within My Copy

✅ Step 1:

Identify the emotion most closely associated with the pain your product solves

You can call that emotion….. (1)

✅ Step 2:

Identify the emotion most opposing to the emotion associated with the pain

You can call that emotion…. (2)

✅ Step 3:

Focus your copy or marketing communications on making emotions (1), bad and making emotions (2), good

Let’s put it into practice together…

Putting Our Formula Into Practice

Our product will be a KEY HOLDER I can see right now on my table (at the time I’m writing this post)

My Beloved keyholder/Key- Our Model Product

The typical way to sell it would be

✅ Get This Tough Steel Keyholder To Hold Your Keys In A Bunch.

Let’s try to use my process and see what results we’ll get

Step 1: What’s the typical customer’s pain?

❌ “Keys are easy to lose because of their design”

☑️ Emotion (1) attached to this possible loss is

Fear and Shame

Step 2: Our next step is to find out the directly opposing emotions

✅ Directly opposing emotions are:

Hope opposes Fear

Pride opposes Shame.

So let’s write our copy infusing both Hope and Pride

Which do you prefer on a sunny Friday afternoon after coming back from work?

Walking over to your neighbour- in the hot sun to borrow a crowbar to pry open your door because you lost your keys…. AGAIN

OR

Relaxing on your couch 🛋️ watching sports with a cold beer 🍺 in hand knowing that

“Temitayo’s stylish steel keyholder”- has all the most important keys to your home safely hanging in a bunch on the wall

— -Never lose your keys again, with Temitayo’s Steel Key Holder! — -

Conclusion

I may have added a few more copywriting tactics

But you get the general idea

We identified and made the feeling of loss more obvious within the copy

And in the same copy

We sold the feeling of hope and pride