The Marketer’s Hack To Creating Content That Sells Like Crazy

To build a successful marketing campaign as an affiliate marketer, a business owner or someone who owns an enterprise

ONE OF THE MOST CRITICAL SKILL YOU NEED TO LEARN is

how to create content for people or if we want to use proper marketing terms; how to create content for a target audience.

Before creating content to market a product, the most important step top-notch marketers and marketing teams work on is

Understanding The Customer Awareness Levels:

If you are a copywriter, you can attest to the fact that a customer’s awareness level is divided into up to five different levels

However, for this short read, we’ll stick to only 3 levels.

The first level to create content is to focus on identifying

1. Your Problem-Aware Customers:

Problem-aware as the word implies, refers to the potential customers of your business who are

1. aware of the challenges they are facing but
2. not necessarily aware of the solutions available.

For example, someone who has money problems

And is unaware that they could easily make a shit ton of money by offering services or selling products online,

or what it means to pick up a high-income skill.

That means such person would still need information on:

• What are high-income skills?
• Where can one get high-income skills?
• What resources will be required to learn a high-income skill?
• Are there free resources or paid resources that can help one get these high-income skills and many more?

How To Create Content For This Audience

The idea of creating content for this kind of audience is to significantly address their pain point and capture their attention through content that highlights the severity of the problems they face.

The second category of your customers is the

2. The Solution-Aware Customers or Clients

These groups of people already know that they have a problem and acknowledge the existence of that problem.

And as a matter of fact, they also know of the solutions that are available that can help them solve the problem.

Let’s use our initial example of someone who needs to make money,

The initial problem is to generate income

However, this target audience is aware that it is possible for them to make money online.

Making money online is a solution to the money problem,

But these groups of people, known as the solution-aware audience know that

• Being a content creator can be a great solution to making money online,
• Freelancing is an interesting option when it comes to making money online, and
• Affiliate marketing seems to be an interesting solution to make money online.

How To Create Content For This Audience

So, If you’re an affiliate marketer, an eCommerce business owner or a service owner addressing this group of people through your content marketing

The focus most marketers use is to create content that helps them position themselves as a trusted authority in that industry to the solution-aware customer

Related: Want To Find Out The 3 Tips To Quickly Establishing Your Authority In Any Industry? Watch Them Here!

Content created to build your authority is often superb when it comes to communicating with customers who are aware of available solutions to their problems and simply need further education and insights in a niche they are probably already considering.

Temitayo Is Marketing

The last group of customers you want to create content for is known as the

Product-Aware Customers:

The product-aware customers are already aware of the solutions that are available in the market and actively seeking specific products.

Using our previous example of someone who’s looking to make money online.

This person or product-aware customer knows of specific products such as:

Toyin Omotoso’s 72IG Program as a tentative product to learn more about Affiliate marketing in Nigeria

Hubspot Academy as a place to learn content marketing and

Google Digital Skills for Africa as a platform to pick up marketing skills

Or If this person was considering freelancing,

They know about Walter Enyinanya’s ‘High Paid Freelancer’s Program” to learn how to do freelancing

The General Idea is that,

Customers at this stage no longer need content introducing them to making money online or sharing tentative ways to make money online.

But content that shares more details about each of these products.

creating content that showcases the unique features, benefits, and value proposition of these products will convince these type of buyers.

Content Creation Strategies for Each Awareness Level:

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