Using Hashtags To Find Your Next Client-Digital Marketing Hack
If you’re a freelancer, a small business, or a service agency like a social media marketing agency or a digital marketing agency, this trick will work absolutely well for you.
It’s not new that Instagram & Facebook hashtags are keywords or phrases preceded by the “#” symbol for example ‘#marketingtips’
They are used to categorize and organize content on the platform, making it easier for users to find and discover posts related to a particular topic or theme.
When a user includes a hashtag in their post, it becomes discoverable by other users who search for that specific hashtag. This means hashtags can help increase the visibility and engagement of a post.
Most people use hashtags only for visibility and engagement, however, hashtags can be utilized for other smart purposes, especially by digital marketers.
To use hashtags to find clients for your offers on Instagram, Facebook or Linkedin, you can follow these steps:
A. Research relevant hashtags in your industry or niche:
The first step will be to create a spreadsheet of all relevant existing hashtags for your industry or niche. You can wean off hashtags with less use or very little use, and prioritize those with more use.
B. Use those hashtags in your own posts to attract potential clients who are searching for those terms:
Begin to create posts for these clients you’re trying to attract to yourself and increase the visibility of these posts to them using relevant hashtags. I call this the PULL-IN technique.
I like to focus on creating posts that are high relevant and highly beneficial to these businesses, thus setting my offer & business apart as an authority in my niche.
For example; above I created a copywriting post that helps you align your D.I.Y copies for businesses that are not able to afford the services of a full-time copywriter
C. Search for posts using those hashtags and engage with the users who posted them:
this is what I call the push technique; most businesses use these hashtags with the intention of increasing visibility to customers, but it also makes the hashtag a perfect tool for you to find businesses or clients you’re trying to serve. For example, if you serve clients in the restaurant business, #restaurants #eatery #yummyfood #foodporn will be nice hashtags used by restaurant or eatery businesses.
D. Follow potential clients and interact with their content:
people will not patronize your service until they see that you care, following them and interacting sensibly on their page shows potential clients that it’s not just about your service, but you also care about their business. But most importantly, it shows you’re very knowledgeable in the industry.
E. When appropriate, reach out to them directly to introduce yourself and your business:
since you found their post, and have been engaging, it won’t surprise them when you finally reach out and try
It’s important to use hashtags that are specific to your industry and not overly popular, as this will help your post to be seen by a more targeted audience. Also, make sure to not overuse hashtags in your post. This can look spammy and will not help you to attract potential clients.
2 Ways To Set Yourself Up For Success
These are my key points and it’s how I got my first few clients.
- The quality of your content shows them who you are and what you’re capable of.
- Create a singular offer- if you own a S.M.M.A. or you’re a freelancer, it’s best if you create an offer. For example,
I write website and landing page copies for businesses, and I’ll be happy to make an upgrade to your business website and increase your current rate of converting your landing page visitors.
To learn how to create irresistible offers that make people fight and scratch and beg to give you their money, you should try this book: “How To Create Mafia Offers” by Ronald Nzimora
Offer 1:
Anybody can start generating income online if they follow this specific method.
And by generating income, I meant something you can do on autopilot, sit back consistently and enjoy non-stop cash flow.
This method works for someone who has only been online for a couple of weeks, now imagine someone who has been online for months.
Simply click here to discover the method, and you can be on your way to generating better income for yourself and your family.
Offer 2:
In this Free Video webinar, you will be learning about
✅ 2–3 High-Income Skills you can begin to offer with your smartphone/laptop to foreign clients.
✅ How to position yourself as an authority in your niche and make yourself attractive to foreign clients.
✅ Where to find foreign clients who are willing to pay you $1000-$5000 per gig for the services you’re providing.